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Utilizing Data to Improve Physical and Digital Library Services

Overview

A library distributes information and services to users through physical and digital spaces. To ensure that library services and spaces are efficient, functional, and desirable to an audience, user experience (UX) research and usability studies should be conducted on a regular basis. UX research methodologies include but are not limited to focus groups, interviews, observations, paper prototyping, surveys, and usability testing. These methodologies allow researchers to collect qualitative data about services, products, and spaces.

Analytic tools such as Google Analytics, HTML_CodeSniffer, and Morae aid UX research and usability studies by producing quantitative data. The data produced from each tool can influence recommendations and changes to a service, product, or space.

NCLA Poster