MKTG 3226 B2B Marketing and Retailing

Contains full-text content and peer-reviewed business journals covering all disciplines of business, including marketing, management, accounting, banking, and finance.

Contains thousands of journals and offers full-text titles covering business and economic conditions, corporate strategies, management techniques, and competitive and product information.

Marketing research reports for U.S. consumer goods and services. Click more to see how to access.

SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps, tables, and reports using powerful demographic, business, and marketing data. Create a personal account, if you want to save your work. Otherwise sign in as a Guest. (includes COVID-19 data). Limited to 5 users at a time.

Data Axle helps users create marketing plans, conduct competitive analysis, raise funds and locate people. The database includes access to information about more than 20 million businesses, 222 million consumers, U.S. new businesses, and U.S. homeowners and movers.

Statista is an online portal providing data on the global digital economy, industrial sectors, consumer markets, public opinion, media, demography and macroeconomic trends.

[If you are having problems with accessing this service, contact OneIT for resolution.] Gartner offers insights regarding the IT industry that can enhance the teaching and learning experience and be used in class curriculum. They provide the UNC Charlotte community with instant access to the world's foremost repository of expert analysis and opinions, including insight on technology trends, information technology careers, vendors, technology enabled business strategies, data/analytics, and more.